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Email Notifications

Overview​

This page page provides details of the timeline for creating and sending email notifications, along with details of any errors that may occur.

Email notifications​

Notification creation​

Drafted
The notification was created by ZigZag.

Canceled
The email notification has been created, but not sent because of a specific Liquid condition. It is therefore a desired behavior (and can be modified if necessary).

Error building
We encountered an error while building the notification because of two possible reasons

  • No email - We did not receive the email address of the customer (the email field was empty in the package details).
  • No template - There is not any template for this notification. This can happen when a language has been added to ZigZag but the associated email templates have not been generated.

The notification has been created and we are attempting to send it​

Dispatched
The email notification has been sent to our notification partner.
Error dispatching
There was an error while dispatching the email notification (e.g. provider unavailable).

The email notification has been dispatched and processed by SendGrid​

Delivered
The notification has been delivered to the customer.

SendGrid error
The email was processed by SendGrid but returned an error, such as:

  • Bounced
    If a server cannot or will not deliver a message, SendGrid fires a bounce event. Bounces are often caused by outdated or incorrectly entered email addresses.
  • Blocked / Deferred
    When an email cannot be delivered immediately but hasn’t been fully rejected, a deferred event fires (sometimes called a soft bounce). SendGrid will continue trying to deliver the message for up to 72 hours.
  • Dropped
    This event informs your system when an email has been dropped. This event happens if we have found spam content or we see that the recipient has unsubscribed previously.
  • Spam reported
    Triggered when a recipient reports an email as spam. Unfortunately, no action can be taken in this case.
  • Unsubscribe
    One of the most important events fires when a recipient unsubscribes from your mailings.
Note

When a recipient unsubscribes from a notification, it is effective for the current order. Tracking notifications will be effective again on the next order (our notifications being considered transactional and non-marketing).

The email notification has been delivered​

Delivered The email notification has been successfully delivered to the customer.

Opened
The email notification has been opened by the client.

Clicked
The email notification has been opened and clicked by the customer.

The following statuses only apply to the channel "Zendesk":
  • Invalid group
    The notification was set with a Zendesk group that is no longer valid
  • Invalid assignee
    The notification was set with a Zendesk assignee that is no longer valid
  • Insufficient rights
    The paired user + API that is set for the account does not have the necessary rights

Notification created: we are sending it right now​

Sent
The email notification has been sent to our notification partner.
Error
There was an error while sending the email notification (e.g. our supplier was unavailable)

Notification sent and processed by our notification partner​

Delivered The notification was delivered to the customer.

Potential errors
the email was processed by our notification partner, but it returned an error like :

  • Bounced
    if a server can't or won't deliver the message, this triggers a bounce event. Bounces are often caused by timeouts or incorrectly entered email addresses.
  • Blocked
    When an email cannot be delivered immediately, but has not been completely rejected, the blocking event is triggered. Sometimes called a soft bounce, we'll keep trying for 72 hours to deliver a blocked message.
  • Dropped
    this event informs you that an email has been abandoned. This happens when the email is considered spam, or if the recipient has previously unsubscribed.
  • Spam
    when we receive a specific spam alert, it triggers a spam event. Unfortunately, we can't do anything about this.
  • Unsubscribed
    One of the main events triggered when a recipient unsubscribes from your emails.
Note

Regarding unsubscribing - when a recipient unsubscribes from a notification, the unsubscription is effective for the current order. Follow-up notifications will be effective again for the next order (our notifications are considered transactional, not marketing).

Notification delivered​

Opened
The email notification has been opened by the customer
Clicked
The email notification has been opened and clicked by the customer